In Good Times and Bad:
TAKE ADVANTAGE OF PUBLICITY
…IT’S FREE!!!
WHY PUBLIC RELATIONS IS CREDIBLE
*News stories carry more impact than traditional advertising: “It must be true…I read it in the paper!”
*News releases carry more information to the public
*Establishes you company as an industry leader
TARGETING AND FOLLOWING UP WITH THE MEDIA
*Find the right target – community, editor, writer
(by name)
*Call 3-5 days later to see if the release has been received, if more info is needed, and if your release will be used
*Don’t be afraid to be a friendly “nag”
*Build a long-term relationship with editor, writer
My name is Bob Goldberg and I'm the Founder and Head Writer of Food For Thought Marketing Consultants. If you need to get more press coverage, put my 30+ years of press experience to work for you.