Why Public Relations

In Good Times and Bad:

TAKE ADVANTAGE OF PUBLICITY

IT’S FREE!!!

WHY PUBLIC RELATIONS IS CREDIBLE

*News stories carry more impact than traditional advertising: “It must be true…I read it in the paper!”

*News releases carry more information to the public

*Establishes you company as an industry leader

TARGETING AND FOLLOWING UP WITH THE MEDIA

*Find the right target – community, editor, writer

(by name)

*Call 3-5 days later to see if the release has been received, if more info is needed, and if your release will be used

*Don’t be afraid to be a friendly “nag”

*Build a long-term relationship with editor, writer

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