News Release Do’s and Dont’s

NEWS RELEASE DO’S & DON’T’S…

*DO plan ahead

*DON’T wait until the last minute to issue a release

*DO check/double check/triple check spelling & grammar

*DO include “who, what, when, where, why” – the 5 W’s

*DO send the release to the correct writer or editor – sports, business, lifestyle, etc.

*DON’T write in the first person (We would like to announce the appointment of a new branch manager)

*DO write in the third person (Smith Corporation would like to announce the appointment of a new branch manager)

*DON’T mix too many subjects into one news release

*DO issue separate news releases as needed

*DON’T forget to include a contact name and phone number

*DON’T be afraid to follow-up with phone calls

*DO include photographs if possible

*DO keep your news release to two pages or less

*DO put the most important information in the first three paragraphs

*DO email and sent a hard copy via the USPS

*DON’T get frustrated if a release is not used!!!

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